HiBob Secures Investment to Fuel AI-powered Enterprise Built on Trusted Workforce Context

Salesforce leads the investment, reinforcing HiBob’s vision that the future of work will be powered by Organizational Intelligence

HiBob, the company behind the people management platform Bob, today announced an investment led by Salesforce with additional participation from Farallon. This marks a key milestone in HiBob’s evolution from a modern HR platform into an organizational intelligence layer for modern businesses.

The investment reflects a shared belief that trusted workforce data and organizational context will become critical infrastructure for the AI-powered enterprise. As AI agents and agentic workflows become embedded across the business, companies will need a trusted understanding of their people, roles, skills, teams, permissions, incentives, managers, and organizational structure. AI can surface insights, automate tasks, and accelerate decisions  but leaders can only act with confidence when those recommendations are grounded in the real context of how their organization works.

“We founded HiBob with a simple conviction: The world of work has transformed, and will continue to transform at a rapid pace,” said Ronni Zehavi, CEO and co-founder of HiBob. “Salesforce’s investment validates our belief that AI is not only changing technology, it is changing the architecture of organizations. As people and AI agents increasingly work side by side, trusted workforce context will become fundamental to how companies redesign work, empower managers, and make better decisions.”

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AI is changing the organization, not just the technology

As AI takes on more work, companies are rethinking roles, skills, team structures, management systems, and accountability. The biggest challenge is not simply deploying AI tools, but redesigning how people, teams, and AI agents work together.

“The biggest mistake companies can make is to think AI is primarily a technology story,” said Zehavi. “It is an organizational and managerial revolution. The winners will not simply have the best AI model. They will build the best organizations for the AI era.”

HiBob’s long-term vision is to provide the organizational intelligence companies need to manage this hybrid workforce, helping organizations understand capabilities, identify skill gaps, plan their workforce, support managers, and create clearer accountability as people and AI agents work side by side.

Trusted organizational context is the foundation for enterprise AI

As AI models become more widely available, enterprise advantage will come from the proprietary context that makes AI accurate, relevant, safe, and actionable. HiBob’s platform brings together trusted data about people, teams, reporting structures, skills, goals, compensation, managers, performance, and workforce plans. These elements are the organizational context leaders need to make meaningful decisions.

AI without a trusted organizational context is generic. AI grounded in trusted people and business context can help leaders understand not only what is happening, but why it is happening, who is best positioned to act, and what should happen next.

“HiBob has built an impressive global people platform serving more than 5,500 customers, with a deep understanding of how organizations operate,” said Joe Teplow, Chief Strategy Officer at Slack and SVP at Salesforce Labs at Salesforce. “This trusted foundation of workforce context makes AI more useful, relevant, and connected to how businesses actually operate.”

An open, headless approach to organizational intelligence

HiBob is building an open platform that brings trusted workforce context into the systems where work happens across collaboration, CRM, finance, and operations. In an AI-powered enterprise, organizational intelligence cannot reside solely within an HR application. It needs to be available through agents, workflows, and increasingly headless experiences in the flow of work.

The investment also builds on the growing integration between Slack and HiBob, bringing a more conversational, employee-centric experience to Bob and helping workforce context reach employees and managers where decisions move forward. By connecting people, data, roles, skills, teams, permissions, and structure within these environments, HiBob can help organizations work faster, be more accountable, and be more aligned with how their business actually operates.

“AI is most effective when it understands the people, roles, and structures that shape an organization,” said Ryan Gavin, CMO of Slack. “Trusted workforce context provides that foundation, making AI more relevant to the teams using it. Our work with HiBob brings that context into Slack, where people collaborate and make decisions every day.”

As AI increases organizational capability, HiBob believes the human side of performance becomes more important, not less. AI agents will provide speed, scale, and execution. People will provide judgment, creativity, empathy, and accountability. In the AI era, putting people first is how companies put business first.

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