Nayya Partners with Paychex to Empower Workforces with AI-Driven Benefits

Together they are shaping the future of employee health, wealth, and well-being.

Nayya, the leading AI-powered benefits optimization platform, announced a strategic partnership with Paychex, Inc., a leading provider of human capital management (HCM) solutions, to deliver personalized benefits guidance at scale. Through this collaboration, Nayya’s connected data and intelligence are embedded in the Paychex experience, giving employees a clearer, more personalized way to understand, navigate, and make the most of their benefits.

“Benefits should never be a guessing game. For too long, companies have struggled to balance clarity and complexity in how employees make sense of, access, and select their benefits. Today, that changes,” said Sarah Liebel, President, Nayya. “Our partnership with Paychex, a trusted leader supporting hundreds of thousands of businesses across the U.S., marks a bold step toward a more connected benefits ecosystem. Together, we are transforming how employees engage with benefits and thrive at work.”

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This partnership brings Nayya’s AI-driven capabilities to Paychex HR PEO users, offering tailored guidance that reduces uncertainty and simplifies the benefits selection experience. Employees gain support at pivotal moments, while employers see stronger engagement and greater value from their programs.

“As the benefits landscape becomes increasingly more complex, we are more committed than ever to our purpose of helping businesses succeed,” said Glynn Frechette, vice president and general manager of Paychex HR PEO. “We are excited to be collaborating with Nayya to bring their powerful, AI-driven technology to our Paychex HR PEO customers. With Nayya’s support, we are simplifying what can be an overwhelming experience for many employees so they can focus on making the right benefits selections for them and their families.”

Employees who use Nayya report measurable improvements:

• 72% say they’ve achieved the right balance of cost and coverage
• 88% find benefits decisions easier
• 75% feel more confident selecting their benefits

Together, Paychex and Nayya are setting a new standard for benefits orchestration, simplifying complexity for employees while enabling organizations to unlock stronger participation, satisfaction, and ROI from their programs.

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